Category Archives: SPC 213

If I Were Amanda Bynes Publicist

Amanda Bynes got an early start at acting in children’s shows All That and The Amanda Show.  She then made her move into movies by staring in the film Big Fat Liar at the age of 15.  She also co-starred in the popular TV show What I Like About You on the WB network and around the same time, movie What A Girl Wants.  She went on to star in hit movies She’s The Man and Hairspray and in 2007, opened her own clothing line.  In 2010, Bynes went for a sexier image and posed for Maxim magazine, while acting in another hit movie, Easy A.  Then trouble hit in 2012 when Bynes received a DUI and was allegedly involved in multiple hit and run accidents.  She continued to be falsely accused in 2013 when she was arrested on charges of reckless endangerment, marijuana possession, and tampering with evidence.  Now she has decided it’s time to get back into acting!  It’s been a while since she starred in a box office hit and she’s ready to get back to work.  This fall she will be began working on her next big hit, which is set to come out in theatres in January 2014.

My marketing strategy would be to publicize Amanda Bynes latest project and decision to turn her life around and focus more on her work.  The audience I would be aiming to reach is teenagers and young adults.  The people in this age group probably grew up watching Bynes on All That and The Amanda Show.  They also probably saw at least one of her many movies.  Therefore, they were probably a fan of Bynes on some level.  Since they used to be a fan and enjoyed her work, they would be most likely be interested in knowing she was coming out with a new movie.

The campaign I would conduct would involve many media outlets.  I would schedule TV interviews and appearances for Bynes, as well as, radio interviews and magazine exclusives.  I would focus on TV appearances though and aim to remind people why they used to enjoy Bynes’s work, for her humor.  I would attempt to get her on shows such as Chelsea Lately and Saturday Night Live so she could showcase her humor and remind her fans why she’s so likeable and funny.

Backstage at The Heart Truth's Red Dress Colle...

Backstage at The Heart Truth’s Red Dress Collection Fashion Show during New York Fashion Week. February 13, 2009 at Bryant Park. (Photo credit: Wikipedia)

S. H. Simmons Quote

public relations

After taking a look at all the quotes you provided for inspiration for our blog post this week, I thought one really stuck out for me.

“If a young man tells his date how handsome, smart and successful he is — that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.”   -S. H. Simmons (GREAT PUBLIC RELATIONS QUOTES).

I liked this one the most because it not only explained PR is a way that made it easier to understand, but at the same time it explained advertising and marketing in the same way.  This quote also made it easier to tell the difference between the three.  In this way, the quote reminded me of one of our quiz questions this week.  We were asked to explain the difference between PR and advertising, as well as, PR and marketing.  While I did answer this question well on the quiz, I felt that this quote made the difference a little more clear to me than the book did.

Our book first describes the difference between PR and advertising.  Advertising relies almost completely on mass media, while PR uses more outlets.  Advertising delivers their message solely to consumers, and PR gives their message to specialized external and internal public.  PR is also broader in scope than advertising, dealing with the entire organization.  PR’s main function is to create an environment in which the organization can thrive, not simply make sales (Wilcox and Cameron).

The book then describes the difference between PR and marketing.  Marketing focuses on improving the relationship with consumers, while PR builds relationships with many publics to enhance the organization’s reputation.  Marketing’s main audience is the consumer, and PR deals with more audiences.  Marketing mainly deals with product positioning and sales.  PR deals with all departments of an organization and the overall business goals and objectives (Wilcox and Cameron).

This quote explained it in more general terms for me.  Basically, advertising is when a company tells the consumer how great their product is and why it is superior to other products.  Marketing is when a company tells the consumer how great they are for choosing the company’s product and why they are so important to the company.  Finally, PR is when a third-party tells consumers how great a company’s product is and why it is superior to other products.  I feel like before I read this quote I was still slightly confused on the difference between the three and this quote really helped put it into perspective for me.

Works Cited

“GREAT PUBLIC RELATIONS QUOTES.” Ronn Torossian 5WPR CEO PR Firm New York Public Relations Agency Owner. N.p., n.d. Web. 26 May 2013. .

Wilcox, Dennis L., and Glen T. Cameron. Public Relations: Strategies and Tactics. Boston: Allyn & Bacon, 2012. Print.