After taking a look at all the quotes you provided for inspiration for our blog post this week, I thought one really stuck out for me.
“If a young man tells his date how handsome, smart and successful he is — that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.” -S. H. Simmons (GREAT PUBLIC RELATIONS QUOTES).
I liked this one the most because it not only explained PR is a way that made it easier to understand, but at the same time it explained advertising and marketing in the same way. This quote also made it easier to tell the difference between the three. In this way, the quote reminded me of one of our quiz questions this week. We were asked to explain the difference between PR and advertising, as well as, PR and marketing. While I did answer this question well on the quiz, I felt that this quote made the difference a little more clear to me than the book did.
Our book first describes the difference between PR and advertising. Advertising relies almost completely on mass media, while PR uses more outlets. Advertising delivers their message solely to consumers, and PR gives their message to specialized external and internal public. PR is also broader in scope than advertising, dealing with the entire organization. PR’s main function is to create an environment in which the organization can thrive, not simply make sales (Wilcox and Cameron).
The book then describes the difference between PR and marketing. Marketing focuses on improving the relationship with consumers, while PR builds relationships with many publics to enhance the organization’s reputation. Marketing’s main audience is the consumer, and PR deals with more audiences. Marketing mainly deals with product positioning and sales. PR deals with all departments of an organization and the overall business goals and objectives (Wilcox and Cameron).
This quote explained it in more general terms for me. Basically, advertising is when a company tells the consumer how great their product is and why it is superior to other products. Marketing is when a company tells the consumer how great they are for choosing the company’s product and why they are so important to the company. Finally, PR is when a third-party tells consumers how great a company’s product is and why it is superior to other products. I feel like before I read this quote I was still slightly confused on the difference between the three and this quote really helped put it into perspective for me.
“GREAT PUBLIC RELATIONS QUOTES.” Ronn Torossian 5WPR CEO PR Firm New York Public Relations Agency Owner. N.p., n.d. Web. 26 May 2013. .
Wilcox, Dennis L., and Glen T. Cameron. Public Relations: Strategies and Tactics. Boston: Allyn & Bacon, 2012. Print.